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The Principles Of Marketing And A Meta-Marketing Discussion

12 TL 17 TL

The aim of the book titled The Principles of Marketing and a Meta-Marketing Discussion is to deepen the marketing science in relation to consumers with a theoretical discussion and to reposition marketing in the world of science. Therefore, it should be taken for granted that the study has a critical approach. This book, which is the first stage of a detailed series of philosophical studies on marketing, contributes to the aim of creating a social consciousness and transforming society.

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