Today, strategy is a key element in managing the communication process. Businesses, organisations and governments attach more importance to the strategic management of communication. This study tries to develop an interdisciplinary approach to the management of complex communication processes by emphasising the importance of strategically approaching communication. The study is intended to be a reference book for academics, students and appliers. The book has been written with the contributions of valuable academics from fields such as semiotics, advertising, political communication, public diplomacy, new media and ethics.