Page 115 - Necmettin Erbakan University Press

THE PRINCIPLES OF MARKETING AND A
META-MARKETING DISCUSSION: COUNTER
SOCIAL
MARKETING APPROACH

Editor : H. Cagatay KARABIYIK
Page : 336

Measurement : 16X24 cm
Year : 2021
Category : Social
ISBN : 978-605-70386-0-9
E-ISBN : 978-605-74214-1-8
DOI : 10.51144/neupress.2023.89

The aim of the book titled The Principles of Marketing and a Meta-Marketing Discussion is to deepen the marketing
science in relation to consumers with a theoretical discussion and to reposition marketing in the world of science.
Therefore, it should be taken for granted that the study has a critical approach. This book, which is the first stage of a
detailed series of philosophical studies on marketing, contributes to the aim of creating a social consciousness and
transforming society.

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