Page 120 - Necmettin Erbakan University Press
P. 120
THE EFFECTS TO THE INFLUENCER MARKETING
SALES PRACTICES REGARDING
SOCIAL THE CONSUMER
Editor : Mehmet CANLI
Mahmut Nevfel ELGÜN
Page : 182
Measurement : 16X24 cm
Year : 2021
Category : Social
ISBN : 978-625-7517-01-0
E-ISBN : 978-625-7517-02-7
DOI : 10.51144/neupress.2023.79
In the work titled The Effects of the Influencer Marketing Sales Practices Regarding the Consumer the shaping of the
consumers' buying behaviour is been explained. This study has revealed that social media applications, which are widely
used by a wide audience in daily life, are very effective in the purchasing behavior of consumers.
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