Page 119 - Necmettin Erbakan University Press
P. 119
AN PSYCHOLOGICAL APPROACH TO MARKETING
AN EXPERIMENTAL RESEARCH ON ANCHING
SOCIAL AND CONSUMER MANIPULATION
Editor : Cagatay KARABIYIK
Mahmut Nevfel ELGÜN
Page : 232
Measurement : 16X24 cm
Year : 2021
Category : Social
ISBN : 978-605-70386-4-7
E-ISBN : 978-605-70386-9-2
DOI : 10.51144/neupress.2023.82
In the book, An Psychological Approach to Marketing: An Experimental Research on Anching and Consumer
Manipulation, the use of Anching, winner of the Nobel Prize in Economics, as a means of manipulating consumers in
retail is examined through an experimental research. In the experiment, a retail that manipulates consumers was set and
consumers were asked to price the same items. The results are quite striking for both consumers and brands. The
major expectation of the study, which aims to raise awareness of consumers, is to contribute to a more livable economy
instead of being consumed while consuming.
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