The book titled Alternative Digital Universe - Metaverse II consists of a total of thirteen articles with the subtitle Advertising, Marketing, Brand and Business Management. Although the first two articles deal directly with the relationship between the Metaverse and Advertising, the next two studies deal with Marketing, Digital Marketing and Brand Communication as well as advertising. The study examining the influencers in the Metaverse universe is followed by two studies evaluating the relationship of Business Management and Organisational Culture with the Metaverse. Among the two studies addressing the economic dimension of the Metaverse, one examines the concept Decentralised Finance, while the other evaluates the role of Cryptocurrencies. It includes topics like Metaverse and Health Communication, Social Media Users' Positioning of the Metaverse, Digital Games and Digital Identity. Finally, the second book concludes with a study examining possiple future professions with the Metaverse.