Page 190 - Necmettin Erbakan University Press
P. 190
STRATEGIC APPROACHES IN
SOCIAL COMMUNICATION
Editor : A. Mücahid ZENGIN
Faruk YAZAR
Page : 124
Measurement : 16X24 cm
Year : 2023
Category : Social
ISBN : 978-625-6960-69-5
E-ISBN : 978-625-6960-70-1
DOI : 10.51144/neupress.2023.133
Today, strategy is a key element in managing the communication process. Businesses, organisations and governments
attach more importance to the strategic management of communication. This study tries to develop an interdisciplinary
approach to the management of complex communication processes by emphasising the importance of strategically
approaching communication. The study is intended to be a reference book for academics, students and appliers. The
book has been written with the contributions of valuable academics from fields such as semiotics, advertising, political
communication, public diplomacy, new media and ethics.
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