The book titled The Gift Culture expresses the claim that while human behaviours maintain their continuity within a cultural transmission, the world of mentality that directs these behaviours changes in relation to the paradigm of the period. Among the most beautiful equivalents of this cultural phenomenon in daily life are the habits of gift-giving. This book has shown that the gift-giving culture, which is frequently repeated in daily life and has an significant role in the daily life from the past to the present, is transforming from sacred to secular in Turkish society.