Page 184 - Necmettin Erbakan University Press

THE ROLE OF STRATEGICAL COMMUNICATION

SOCIAL IN CREATING THE DESTINATION IMAGE

Editor : Elif BALCI FISUNOGLU
Page : 390

Measurement : 16X24 cm
Year : 2022
Category : Social
ISBN : 978-625-8080-68-1
E-ISBN : 978-625-8080-69-8
DOI : 10.51144/neupress.2023.8

In the book titled The Role of Strategical Communication in Creating the Destination Image, the Destination Image,
Strategical Communication Process and the direct impact of the management of this process on the Destination Image
are discussed. In this book, the Strategical Communication activities carried out by different countries and cities from all
over the world to create the image of countries and cities as a tourism destination are examined through the Best
Marketing Award award-winning projects carried out by ICCA-International Congress & Convention Association. 11
countries and cities are analysed in relation to public relations, strategic communication, public diplomacy and the results
of the campaigns are evaluated in the Integrated Evaluation Framework of AMEC - The International Association for
Measurement and Evaluation of Communication between 2007-2018.

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