Page 173 - Necmettin Erbakan University Press

ALTERNATIVE DIGITAL UNIVERSE

METAVERSE II
SOCIAL

Editor : Ahmet GÜVEN
Mehmet Sinan TAM

Page : 326
Measurement : 16X24 cm
Year : 2022
Category : Social
ISBN : 978-625-6960-10-7
E-ISBN : 978-625-6960-11-4
DOI : 10.51144/neupress.2023.18

The book titled Alternative Digital Universe - Metaverse II consists of a total of thirteen articles with the subtitle
Advertising, Marketing, Brand and Business Management. Although the first two articles deal directly with the
relationship between the Metaverse and Advertising, the next two studies deal with Marketing, Digital Marketing and
Brand Communication as well as advertising. The study examining the influencers in the Metaverse universe is followed
by two studies evaluating the relationship of Business Management and Organisational Culture with the Metaverse.
Among the two studies addressing the economic dimension of the Metaverse, one examines the concept
Decentralised Finance, while the other evaluates the role of Cryptocurrencies. It includes topics like Metaverse and
Health Communication, Social Media Users' Positioning of the Metaverse, Digital Games and Digital Identity. Finally, the
second book concludes with a study examining possiple future professions with the Metaverse.

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